從各大公司的要求看產(chǎn)品經(jīng)理的職責(zé)
作者: 來(lái)源: 文字大小:[大][中][小]
雖然
產(chǎn)品管理早在上個(gè)世紀(jì)30年代就出現(xiàn)了，但至今仍然沒(méi)有形成統(tǒng)一的模式。在不同行業(yè)、不同公司里產(chǎn)品管理的形式千差萬(wàn)別，
產(chǎn)品經(jīng)理的職責(zé)也就不盡相同。從智聯(lián)招聘網(wǎng)、中華英才網(wǎng)、51job等網(wǎng)站上的招聘信息就可以看來(lái)，不同行業(yè)、不同公司對(duì)產(chǎn)品經(jīng)理的要求各種各樣的都有，對(duì)職、權(quán)、利的描述差別很大。我重點(diǎn)收集了一些IT類(lèi)公司招聘產(chǎn)品經(jīng)理的相關(guān)信息，進(jìn)行歸納和分析。
入選的公司共同點(diǎn)包括：
(1) 生產(chǎn)高科技產(chǎn)品，尤其是IT類(lèi)產(chǎn)品
(2) 以生產(chǎn)消費(fèi)品為主而不是提供服務(wù)
(3) 在行業(yè)內(nèi)處于領(lǐng)先地位
總計(jì)選擇了20多個(gè)公司，其中9個(gè)具有代表性的公司的數(shù)據(jù)如下表所示：
公司 產(chǎn)品經(jīng)理職責(zé)
西門(mén)子 l Make requested features, achievable price level, market positioning and value proposition.
l Translate market requirements into product requirements.
l Manage the complete life cycle of the products.
l Perform short-term and long-term product planning.
l Define product/solution strategy including the roadmap
飛利浦 l Responsible to translate the market and consumer requirements into value propositions and detailed product specifications. Check input specifications on completeness and, if necessary, to complete the specification to achieve distinctness and acceptation.
l ·In general the program manager will be responsible for preparation until the start of a project, from where the product manager will take over
l ·After project start, the product manager is responsible for communication with the regions on product specification
l ·Responsible for introduction packages and project status throughout the organization
·Have a close working relation with the sales regions, production and development departments and take share in the responsibility for a smoothly running data and supply chain
l ·Supply product and application know how to the sales force
l ·Executing technical benchmark studies
愛(ài)立信 l To co-ordinate with BU product management for product issues
l Product introduction and phase out
l To define and implement the product management routine for Enterprise China for relation products.
l To be responsible for sales training and sales support to BEC，AM and partners
l To support account manager to handle the products for partners
l To support sales and partners to reach the product sales target
l To develop competence for new product continually
雅虎中國(guó) 1、 負(fù)責(zé)研究用戶行為習(xí)慣，提升產(chǎn)品的易用性和使用
2、 負(fù)責(zé)橫向部門(mén)間的聯(lián)絡(luò)、協(xié)調(diào)和驅(qū)動(dòng)（研發(fā)、UI設(shè)計(jì)、市場(chǎng)及商業(yè)合作）
微軟 l Product Knowledge & Evangelism. Be the internal and external spokesperson for Information Worker products (Office System)
l Market, Competitive, and Customer Analysis & Strategy Development. Work with the market intelligence manager to continuously monitor, analyze and update Microsoft perspectives on the market, competitors, & customers as they relate to specific product(s) areas of responsibility.
l Orchestration and Leadership. Orchestrate subsidiary marketing and business execution around the relevant product(s).
l Marketing Delivery. Implement, track, and measure marketing tactics and programs for relevant product(s).
戴姆勒克萊斯勒 l Technical product management.
l Preparation, realization and afterworking of product synchronized discussions as well as monitoring dates and information about results.
l The technical product desires and requirements (related to the CG products) of the markets should be seized, analyzed, filtered, combined and evaluated.
l Definition/examination of country-specific product programs.
l Life cycle management.
l Compile strategic Life Cycle measures (changes of series, special equipment, model years, model care).
l Provide market analysis.
中通思普 l Report to the Product Line Manager and work with the sales, engineering, professional services, tech support teams to identify the direction for current products and services.
l The Product Manager is responsible for the setting the overall priorities and requirements of the product line.
l Using primary and secondary market research, prior experience, industry contacts, and feedback from the sales or other organizations, customers, the Product Manager identifies and formally describes the products the company should engage its resources to develop.
l He or she must be able to accurately capture and describe the market the product address, its size and potential, key competitors, and provide an educated forecast as to the direction the market will take.
l The Product Manager then describes the product(s) that will address this market and its required attributes including availability, form factor, price, functionality, and evolution to meet changing market requirements.
Realnet
works l 作為產(chǎn)品經(jīng)理，全權(quán)負(fù)責(zé)公司的小型休閑游戲產(chǎn)品系列。
l 與公司其他部門(mén)緊密合作，全權(quán)負(fù)責(zé)組建和管理由公司技術(shù)部門(mén)、市場(chǎng)部門(mén)、內(nèi)容部門(mén)的人力組織起來(lái)的綜合產(chǎn)品小組。
l 與市場(chǎng)總監(jiān)合作，負(fù)責(zé)帶領(lǐng)小組進(jìn)行市場(chǎng)調(diào)研、產(chǎn)品選型、詳細(xì)商業(yè)模式設(shè)計(jì)、詳細(xì)的產(chǎn)品設(shè)計(jì)，制定并監(jiān)督執(zhí)行市場(chǎng)計(jì)劃，完成既定的運(yùn)營(yíng)目標(biāo)。
l 與技術(shù)總監(jiān)合作，制定具體的時(shí)間表，管理和監(jiān)督具體的
產(chǎn)品開(kāi)發(fā)，設(shè)計(jì)制作網(wǎng)站和后臺(tái)系統(tǒng)，并負(fù)責(zé)產(chǎn)品測(cè)試和上線運(yùn)營(yíng)維護(hù)。
l 監(jiān)督后期的產(chǎn)品運(yùn)營(yíng)、客服和產(chǎn)品改進(jìn)。 直接向中國(guó)區(qū)游戲總監(jiān)匯報(bào)。
福建星網(wǎng)銳捷網(wǎng)絡(luò)
（實(shí)達(dá)網(wǎng)絡(luò)） 1. 關(guān)注網(wǎng)絡(luò)技術(shù)中網(wǎng)絡(luò)安全產(chǎn)品的發(fā)展，對(duì)我司產(chǎn)品進(jìn)行技術(shù)概念的包裝；
2. 為銷(xiāo)售隊(duì)伍和售前隊(duì)伍提供必要的銷(xiāo)售和指導(dǎo)，引導(dǎo)產(chǎn)品的正確銷(xiāo)售；
3. 客戶推薦方案的設(shè)計(jì)以及售前相關(guān)方案的審核；
4. 相關(guān)具體實(shí)施方案的設(shè)計(jì)和實(shí)施過(guò)程監(jiān)控；
5. 銷(xiāo)售、售前人員的相關(guān)培訓(xùn)。
通過(guò)分析獲取的資料，可以總結(jié)出對(duì)產(chǎn)品經(jīng)理職責(zé)相對(duì)普遍的要求是：
1. 市場(chǎng)分析
收集市場(chǎng)信息，了解客戶需求、競(jìng)爭(zhēng)對(duì)手、市場(chǎng)潛力預(yù)測(cè)等，總結(jié)出市場(chǎng)需求，并翻譯成產(chǎn)品需求
2. 產(chǎn)品策劃和維護(hù)
根據(jù)市場(chǎng)需求策劃出合適的產(chǎn)品，制定產(chǎn)品的短期、中長(zhǎng)期開(kāi)發(fā)計(jì)劃和具體的roadmap；對(duì)產(chǎn)品線上的產(chǎn)品進(jìn)行生命周期管理。
3．部門(mén)協(xié)調(diào)
負(fù)責(zé)橫向部門(mén)間的聯(lián)絡(luò)、協(xié)調(diào)和驅(qū)動(dòng)，監(jiān)督產(chǎn)品線上相關(guān)人員的工作。
4. 產(chǎn)品營(yíng)銷(xiāo)
與
市場(chǎng)營(yíng)銷(xiāo)\銷(xiāo)售部門(mén)合作，制定合適的產(chǎn)品營(yíng)銷(xiāo)策略和計(jì)劃。
也有的公司具有更明確的要求，如要求產(chǎn)品經(jīng)理：
1.完成詳細(xì)的產(chǎn)品設(shè)計(jì)(Realnetworks)
2．負(fù)責(zé)銷(xiāo)售、售前人員的相關(guān)培訓(xùn), 為銷(xiāo)售隊(duì)伍和售前隊(duì)伍提供必要的銷(xiāo)售和指導(dǎo)(星網(wǎng)銳捷)
3. 監(jiān)督后期的產(chǎn)品運(yùn)營(yíng)、客服和產(chǎn)品改進(jìn)(Realnetworks)